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A little something for everyone

Filed under: Uncategorized — admin @ 2:58 am July 8, 2008

Americans will spend almost $5 billion on Halloween this year, according to the National Retail Federation (NRF), a jump of more than a billion dollars over last year.

More grown-up participation in spooky festivities is a big contributor to the holiday’s growth, experts say.

“Consumers see Halloween as a seasonal celebration to bridge the gap between the end of summer and the winter holidays,” said Tracy Mullin, president and CEO of the NRF, in a company statement. “Halloween offers a little something for everyone and, this year, people of all ages will be joining in the fun.”

Nearly 80 percent of 25-34 year-olds will dress up in costume, according to an NRF survey, which lists witches, pirates and vampires as its top adult get-ups for 2006. The holiday is the only time during the year that grown-ups can really let loose, act silly and get away with it, say retailers, who’ve had to adjust to the demand for outfits in much larger sizes and racier cuts. One shop owner in Charlotte, North Carolina, boosted his order of sexy nurse and secretary costumes to $3.5 million this year, up from $250,000 just five years ago, he told The Charlotte Observer.

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